Eric Church has given his Fan Club members an ownership deed to individual bricks that form the building of his new Nashville bar.
In addition, fans also received the first of an ongoing series of digital collectibles, including a digital version of their brick that gives access to exclusive content and other new fan club perks – like never before heard demos, unreleased video footage and priority entry at Chief’s.
Other digital collectibles given to fans upon launch included ‘Vinyl for Life’ – which grants a fan first edition vinyl of Church’s entire catalog and a copy of every new piece of vinyl released going forward, including all color variants.
Earlier this week, tens of thousands of fans logged online to match their personal deeds to the physical framework of the revitalized six-story downtown Nashville honky-tonk.
“This is top class cool,” one Choir member remarked, posting an image of their deed to which another replied, “Love that man and all he does for us!”
“You’ve helped me build my career brick by brick, and I want the whole world to know that the building is yours,” Church shared directly with fans. “This is not just another club downtown. This is our house.”
“I’ve been involved in every step of restoring this historic building into a place we can call our own and, because you’ve been with me every step of my career, I’m proud to dedicate a physical brick of the Chief’s building to each and every one of you,” he added.
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